The social and media landscapes across the United States have been changing for years, and continue to change even faster than before, creating marketing challenges for small businesses across the country. The quickly disappearing reach of the traditional media such as newspapers, television, shoppers, and radio are among the changes. Newspaper paid circulation continues to decline nationwide, and the audience share of TV and radio stations follow similar trends. Yellow-Page-style books are following suit and either closing, or going longer periods between publishing due to usage degradation.
Of course, the leading catalyst of these changes is the advent of the Internet. Only sponsor logos and static banner and tile advertising are available on most of the traditional media’s Web sites. Unfortunately, this alone falls far short of intercepting the way people are actually using the Web today to make purchasing decisions and interact on a social level with one another. Some of the key components of developing a Web strategy that works include Search Engine Marketing (SEM) and Search Engine Optimization (SEO), and there is actually much more than that.
Hence, the creation of OurNEWSCafe.com, which provides the missing links for the small business owner to reach the increasing number of people who are utilizing digital devices to receive the information they want and need. One of the most important missing links is social media marketing.
Where do consumers turn first to find a local business?
According to a recent Nielsen Online survey, 50% of consumers surveyed said they turn to search engines to find a local business, followed by yellow pages directories at 24%, Internet-based yellow pages directories at 10%, local newspapers at 4%, and white pages directories at 3%.
Consumers use search engines 72% more than they did two years ago, when a similar survey was conducted, the e survey found. Source: Nielsen Online/WebVisible survey, Feb. 2009
OurNEWSCafe.com is a top online brand management and social media marketing firm. If you don’t have a Web site, we’ll build you one. We offer search-engine-optimization analysis so that when people are searching for the product or service you offer in your area, it will “organically” rank in the search engines. This creates more opportunities for business owners and service providers to get their messages directly to the people who are looking for them. People in your community who are searching for your service find it, not people in China, thanks to our geo-targeting service.
We professionally manage the exploding social media marketing platforms of Twitter, Facebook and others to place your messages directly in front of the people who will have the opportunity to act on them. We can help create and manage dynamic, result-getting messages, and our proprietary systems draw followers from your local area to your Twitter account and Facebook page.
You will continue to hear the term “hyper local,” which means tailoring media messages to a community or even neighborhood level, as the media landscape continues to change. Social media marketing is how you, the local businessperson, will get more bank for your buck. OurNEWSCafe.com stands ready to help with your social media marketing.
Send an e-mail to publisher@ournewscafe.com with “send marketing information” in the subject line for more information on how OurNEWSCafe.com can work for you anywhere in the United States or Canada. Please include your name, business name, business title, business address, current Web site URL (if you have one), your daytime phone number, and a good time to call. Shortly thereafter, one of our representatives will contact you.
