On page factors – Is your website search engine friendly?
Therefore you have got a web site however where is it on Google? Have you ever fallen foul of a penalty or have you ever overlooked one in every of the many common search engine optimisation pitfalls when coming up with your web site?
Understanding what works for the search engines and what does not when it involves the content on your website can have a crucial impact on the relevance and/or page rank of your pages from a SEO perspective.
Here we have a tendency to highlight common mistakes that would affect your ranking on Google and alternative search engines.
Optimising for the right keywords – Basically ‘Get real’ regarding what keywords you’re feeling your website can be ranked for. If you’ve got a ten page web site in a highly competitive market then ranking naturally for the key terms will be close to impossible. Use the Overture keyword tool together with the amount of results on Google to seek out out what keywords are sought for and how several other websites are targeting them. If you are lucky then you would possibly even notice a in style keyword that not several different websites are optimised for. Alternatively a smart tool for this job is Wordtracker from Rivergold Associates Ltd.
Code validation – If your html code isn’t valid then this could make it terribly difficult or even impossible for a look engine to separate your page content from your code. If the search engine cannot see your content then your page can clearly don’t have any relevance.
Frames – While most, if not all, major search engines now index frames and even with the employment of the NOFRAMES tag you run the risk of your pages being displayed in the search engine results out of context. As each individual page is indexed separately, it’s possible that your website guests will not see your pages among your frame and will effectively be stuck on the page they arrive at.
If you want to use frames then create a ‘Home’ link on every of your individual content pages and point the link at your frameset index page.
JavaScript navigation – If you utilize JavaScript to regulate your website navigation then search engine spiders might have issues crawling your site. If you must use JavaScript then there are two choices available to you:
Use the NOSCRIPT tag to replicate the JavaScript link in standard HTML. Replicate your JavaScript links as standard HTML links within the footer of your page.
Flash content – Currently only Google will index Macromedia Flash files, how a lot of or how little content they see is open to debate. Therefore till search engine technology is ready to handle your .swf as standard then it would be advisable to avoid the use of these. Again if you must use Flash then supply a normal HTML alternative inside NOEMBED tags.
Dynamic URLs – Although Google and Yahoo can crawl complicated URLs it is still advisable to stay your URLs straightforward and avoid the employment of long question strings. Don’t as well as session IDs within the URL as these will either create a ‘spider entice’ where the spider indexes the page time and again again or, at worst, your pages will not get indexed at all. If you are doing need to include parameters within the URL then limit them to two and the quantity of characters per parameter to ten or less.
The best SEO resolution for dynamic URLs is to use Mod-rewrite or Multiviews on Apache.
No sitemap – A sitemap is that the search engine optimisation tool of alternative to ensure each page at intervals your website is indexed by all search engines. You should link to your website map from, at least, your homepage but preferably from each page on your website. If your website contains lots of pages then split the sitemap into many categorised maps and link these all together. Try and keep the quantity of links per page on a sitemap to but 100.
Excessive links – Excessive links on a given page (Google recommends having no more than 100) can lower its relevance and, although it will not lead to a ban, this will nothing for your search engine optimisation strategy.
Take care who you link to – As you have got no control over who links to your website, incoming links can not damage your rank. But outbound links from your website to ‘unhealthy neighbourhoods’ like link farms will hurt your ranking.
Normally guarantee as several of your outbound links as potential link to websites that are topical to your field of business.
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