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The Downturn Of Our Local Newspapers

November 6th, 2009 · No Comments

I have recently been hearing about how our local newspapers (in the UK) are falling into decline due to a raft of competition from various alternative media sources such as the internet.

I do not work within the media in any sense; my vocation is to do with becoming a foster parent, stammering therapy and DVD authoring.

I live in Birmingham and I am the type of person who loves to play and watch sports. Where I live we have a famous Saturday nights sports paper which arrives in the shops at around 6pm, it is called The Sports Argus and is pink in colour. This paper has been a must buy for my family for as long as I can remember and it includes all of the days football results and the latest football tables. It also has match reports from all of the local teams as well as a lot of information about other sports including the horse racing and its results. This paper will no longer be available as it appeared in the shops for the last time around three weeks ago.

A few years ago the first place to read about these results and to see the updated football divisions was via this newspaper. This is no longer the case of course. We are now able to view this information almost immediately after each football match has finished on either satellite television, the internet or even on our mobile phones. Less and less people are now purchasing this particular paper which is a shame as I had continued to do so and will miss it!

Advertising revenue has greatly reduced in recent years for these local newspapers, this has also been a reason which has resulted in some of them deciding to stop printing.

In my opinion if the local newspapers are going to survive they need to fight back. They should become as is their name, more local. By all means include the main two or three national news stories but ninety percent of the items should be about the local area and its people.

 

 

Tags: Marketing