What is a mobile billboard?Well I am sure most of you have an idea what a regular billboard is, well a mobile billboard is the same almost, except that it is moving.

You can find it in it’s various forms.  You can see it in advertising trucks San Diego, or vehicles built specifically to carry billboards around.

Why are so many businesses using this medium to get their brand or message across to the consumer?  I have some unique insights I am going to share that I have gained from running my own San Diego mobile billboards company.

First off, let’s talk about it’s expenses.  Mobile billboard rates are actually very comparable if not better than your traditional outdoor media such as traditional billboards.

With the advertising cost being comparable if not better, there is still another advantage in it’s favor.  Actual impressions or exposure to the consumers.

Compared to the traditional billboards that a customer could just go by it without noticing.But the way in which a mobile billboard get’s it’s message across, it is much more effective.  And the way it does it is by being right in the consumer’s face.  You can’t just drive by it.It is right in front of you at eye level, stuck with you in traffic

This is very powerful.A consumer who is going through traffic, with an ad message right in their face can’t be turned off.

That is a huge problem that traditional advertising such as TV or radio faces.  With the advent of Tivo and satellite radio, a consumer could practically live commercial free.

So by choosing to go with a mobile billboard, the advertiser is able to have their ad read and put into the mind of the consumer.

If you are a business who is looking to build brand recognition, what better way could there be than a bold and beautiful full color display of your ad.It yells at you for attention.And when the prospective customer is stuck in traffic with nothing better to do, you don’t have to be as loud as other types of advertising.

With the economy and a lot of businesses struggling, mobile advertising may just be the ticket to save their business.More leads and more sales are going to happen by using this type of advertising. 

You are guaranteed exposure.You are practically ensured of having your ad read.What else could an advertiser want.

You can see that it is working by the sheer number of many more businesses using it to advertise.  In 2004 alone, there was over $5.8 billion used on this type of advertising.  With all that money being spent, it must be working.

So for businesses looking for a shot in the arm for more customers, this might be the ticket they are looking for.