Have you been handed a business card and you can’t help but think, this is a bad card. It’s dull, non-informative or illegible. A bad business card can make a bad first impression. Your card needs to pass the trash test!

A business card is a basic component of a good marketing plan. Never underestimate its power. As a business owner your business card is probably your most powerful tool. You want your business card to have a lasting impression on a potential customer and give a professional image of your company.

Now, what does it take to create an effective business card? Is it simplicity, creativity, clarity?

First, and most importantly your company business card tells potential customers how to contact and find your business. Your contact information should be very clear no matter what design you choose. This may sound obvious but you’d be surprised how many business cards hide the contact information behind fancy text or a large image.

When you go to your professional printer make sure to consider the size of your business card. If you card does not fit into a wallet sized pocket, people are less likely to keep your card.

Choose a card design that is right for your business, industry and style. For example, if you’re a plumber a black card with white, fancy, engraved letterng isn’t going to be take seriously.

If you are the director of a funeral home your business card should be subtle. So, handing out a card with cartoon characters on it is not likely to send the right message.

Be sure to communicate with your Perth printer that you want to have a design that properly represents your company and the image you wish to show people.

Business cards at the very least must have these three elements:
1.Contact Information – Your company’s address, phone number, email and website.
2. Company Name
3. Company Logo

When you’re ready to order your business cards from your local Perth printer there are a few items to consider:
1.Weight – Bussiness card are typically printed on 80 pound card stock.
2.Finish – Smooth, matte, gloss, satin.
3.Color – Your chosen Perth printer should be able to show a wide variety of colors.
4.Quantity – Print more business cards, it is usually the more economic option.

Don’t get caught up in bad business practices, have a professional Perth printer create, design and print your professional business cards and watch the business come to you.

You only have one chance to make a first impression.