With the current popularity of multilevel marketing business it is more important than ever for people to educate themselves about any MLM opportunity they are considering and Ardys is no different. In my years of working with MLM businesses I have developed a system I use to objectively evaluate a MLM opportunity.
I think it is important to make sure people have a reasonable understanding of what they are getting into any time they sign up for an MLM program, which is why I review so many of them. Any time I review an MLM business I always look at the same three core factors.
The three things I always look at when evaluating a multilevel marketing program are the product, the company, and the marketing materials. These aspects of an MLM business are universal, regardless of the product and they allow me to analyze each opportunity from an unbiased viewpoint.
So let us begin by taking a look at the Ardys product, or more precisely the Ardys products. Ardys started with their line of body reshaping garments, which is by all means their specialty. The Ardys Body Magic is the most widely known product from this line. These garments reshape the body by essentially conditioning it to constantly “suck in the gut” and “sit up straight.” With time and use these behaviors can actually be taught to your muscles, so it seems reasonable to me that prolonged use could create a lasting change in your body shop, even if it does not actually “dissolve fat.”
Ardys has also decided to introduce lines of health supplements and skin care products as well. A diverse catalog is certainly available, but I would remiss if I did not point out the fierce competition in both health supplements and skin care products.
Ardys the company has been around for about twenty years. Incorporating in Las Vegas in 1991, Ardys has the advantage of nearly two decades of experience in the manufacture of body reshaping garments. Any time a company has proven it has staying power; it becomes a more attractive MLM prospect.
Finally, there are the Ardys marketing materials available. Not only do they have a web system that makes it easier for distributors to use the internet’s unrivaled power for generating sales and prospective recruits, they offer a number of brochures that can distributors can reproduce as hard copies or incorporate into their own websites.
In the end Ardys is similar to basically every other MLM product I have ever reviewed. It has its strengths, it has its weaknesses, but success in the program requires understanding of basic marketing principles. I strongly recommend that anybody involved in Ardys or any other MLM program take the time to educate themselves on effective marketing.
